Tradition research features a simple two-rating system:
- BUY implies at least 25% upside over a 12-month period (from the date of coverage)
- NEUTRAL denotes a stock is not likely to provide similar gains.
The appearance of our research is standard. We initiate coverage with an
eight-page report that details cash flow, balance sheet and quarterly earnings
projections at least six quarters beyond launch date. We publish notes and
special reports as warranted. Our products are exclusive to clients or potential clients and
distributed in a timely and efficient manner.
Company sponsored research does not have a BUY/NEUTRAL rating system for a stock
but does feature a two-tier risk rating system:
- "Moderately Risky" (M) suggests companies, that while still subject to relatively high
price volatility, are characterized by more stable and predictable cash flow, a more established
operating history, and an operating environment that is somewhat less competitive with a potential
for loss of principal.
- "Highly Risky" (H) suggests high-risk equities of companies with a short or unprofitable
operating history, limited or less predictable revenue, very high risk associated with success,
significant financial or legal issues, or a substantial risk/loss of principal.